“A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla

In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Compl

Tired of mediocre sales results? Wanting to turn your business into a magnet for loyal customers? In this series of practical and revealing ebooks, you will hav

Business owners and salespeople hate the imposing and rejection that go with selling, but have to generate sales. This book shows you how to grow your business