This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiative

First published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more eviden

Mind is your Business For most people, the mind seems to be an unruly cacophony, attempting to grasp and shape everything which falls in its purview. In mind is