Download or read book Innovations and Advanced Practices in Public Relations in the Digital Era written by Dr Ruchi Goswami and published by SGSH Publications. This book was released on 2024-12-20 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is a beautiful portrayal of new Public Relations practices and functioning and need in the digital age and becomes important for the PR professionals to think globally and act locally. A global perspective is essential for understanding diverse audiences, navigating international regulations, and leveraging digital tools to create effective PR campaigns that resonate with a wider and global audience.