Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. However, while social networking helps the world stay c

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Social media is a multi-faceted tool that has been used by educators and/or their students in ways both beneficial and detrimental. Despite the ubiquitous natur

The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles

This analysis of how the ability to participate in society online affects political and economic opportunity finds that technology use matters in wages and inco