Download or read book Imagining Consumers written by Regina Lee Blaszczyk and published by JHU Press. This book was released on 2002-07-22 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.