Download or read book How to Get to $10M in ARR and Beyond written by Jacco Van Der Kooij and published by . This book was released on 2019-04-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generating revenue in a recurring revenue business is a unique problem to solve. The recurring revenue model poses the same questions for the CEO as well as for those in Sales, Marketing, and Customer Success: How do I grow the business? How do I get my team to perform? Should I hire more people? Why are my customers churning? Should I run more campaigns?This book will give you the answers to these questions and many more. It is written for anyone who works with customers, and is based on a scientific understanding of how revenue generation works in a recurring revenue business. With the knowledge in this book, you will be able to have a strategic conversation in the boardroom, discuss a new lead generating initiative with your marketing team, or coach a customer success manager on how to upsell a customer.