Download or read book How I Beat Coca-Cola and Other Tales of One-Upmanship written by Carl Djerassi and published by University of Wisconsin Pres. This book was released on 2013-09-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carl Djerassi crafts a shrewd collection of comedies of manners, exposing the foibles of elite tribes—business executives, chefs, scientists, professors, musicians, and other clever characters. They spar in battles of one-upmanship using class, education, gender, or prestige as their weapons, sometimes leaving damaged bystanders in their wake but sometimes finding their superiority deflated by unexpected turns of events.