Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not y

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not y

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The seco

Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now re

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday ma