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This 2006 volume provides a comprehensive discussion of communication between doctors and patients in primary care consultations. It brings together a team of l
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Surveying over thirty different positions in the museum profession, this is the essential guide for anyone considering entering the field, or a career change wi
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Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.
Handbook for Museums
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Handbook for Museums is the definitive guide of need-to-know information essential for working in the museum world. Presenting a field-tested guide to best prac
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Museums throughout the world have common needs and face common challenges. Keeping up-to-date with new ideas and changing practice is challenging for small and