The tourism sector, a massive conglomeration of diverse businesses and organisations, contributes billions of pounds to the British economy and sustains million

Executive summary: Tourism is often proposed 1) as a strategy to fund conservation efforts to protect great apes and their habitats, 2) as a way for local commu

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, T