This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the p

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to busin