Now available in paperback, this vital handbook marks the development of sports studies as a major new discipline within the social sciences. Edited by the lead

Sport and physical activity are now regularly used to promote social and economic development, peacebuilding and conflict resolution, on an international scale.

Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutto

This comprehensive, accessible and practical textbook provides a complete grounding in both qualitative and quantitative research methods for the sports studies

Written by experienced academics used to teaching the subject this book will help students and researchers find their way within the diverse field of sport stud