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Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successfu
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In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing
Handbook of Research on Integrating Social Media into Strategic Marketing
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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
Handbook of Research on Strategic Fit and Design in Business Ecosystems
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With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities
Handbook of Research on Essential Information Approaches to Aiding Global Health in the One Health Context
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Post COVID-19 pandemic, researchers have been evaluating the healthcare system for improvements that can be made. Understanding global healthcare systems’ ope