"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi

"This reference book brings together various perspectives on the usage and application of mobile technologies and networks in global business"--Provided by publ

"The 2nd edition of the Dictionary of Information Science and Technology is an updated compilation of the latest terms and definitions, along with reference cit