A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui

This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments i

The Sage Handbook of Qualitative Methods in Health Research is a comprehensive and authoritative source on qualitative research methods. The Handbook compiles a

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back

One of our bestselling handbooks, The SAGE Handbook of Qualitative Research in Psychology, is back for a second edition. Since the first edition qualitative res