This comprehensive Handbook explores both traditional and contemporary interpretations of qualitative research in the workplace, examining a variety of foundati

This comprehensive Handbook explores both traditional and contemporary interpretations of qualitative research in the workplace, examining a variety of foundati

The SAGE Handbook of Qualitative Data Collection is a timely overview of the methodological developments available to social science researchers, covering key t

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui

Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights