Handbook of Product Placement in the Mass Media

Handbook of Product Placement in the Mass Media
Author :
Publisher : Routledge
Total Pages : 297
Release :
ISBN-10 : 9781136781285
ISBN-13 : 1136781285
Rating : 4/5 (285 Downloads)

Book Synopsis Handbook of Product Placement in the Mass Media by : Mary-Lou Galician

Download or read book Handbook of Product Placement in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2004-05-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg


Handbook of Product Placement in the Mass Media Related Books

Handbook of Product Placement in the Mass Media
Language: en
Pages: 297
Authors: Mary-Lou Galician
Categories: Business & Economics
Type: BOOK - Published: 2004-05-28 - Publisher: Routledge

GET EBOOK

Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Mar
Handbook of Product Placement in the Mass Media
Language: en
Pages: 288
Authors:
Categories:
Type: BOOK - Published: 2004 - Publisher:

GET EBOOK

Marketing Communications
Language: en
Pages: 445
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2014-08-27 - Publisher: Routledge

GET EBOOK

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra
Advances in Advertising Research (Vol. III)
Language: en
Pages: 419
Authors: Tobias Langner
Categories: Business & Economics
Type: BOOK - Published: 2012-08-23 - Publisher: Springer Science & Business Media

GET EBOOK

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th Inte
Cross-media Promotion
Language: en
Pages: 356
Authors: Jonathan Hardy
Categories: Art
Type: BOOK - Published: 2010 - Publisher: Peter Lang

GET EBOOK

"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of m