Handbook of Integrated CSR Communication

Handbook of Integrated CSR Communication
Author :
Publisher : Springer
Total Pages : 498
Release :
ISBN-10 : 9783319447001
ISBN-13 : 3319447009
Rating : 4/5 (009 Downloads)

Book Synopsis Handbook of Integrated CSR Communication by : Sandra Diehl

Download or read book Handbook of Integrated CSR Communication written by Sandra Diehl and published by Springer. This book was released on 2016-12-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.


Handbook of Integrated CSR Communication Related Books

Handbook of Integrated CSR Communication
Language: en
Pages: 498
Authors: Sandra Diehl
Categories: Business & Economics
Type: BOOK - Published: 2016-12-29 - Publisher: Springer

GET EBOOK

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addres
The Handbook of Communication and Corporate Social Responsibility
Language: en
Pages: 792
Authors: Øyvind Ihlen
Categories: Social Science
Type: BOOK - Published: 2011-08-24 - Publisher: John Wiley & Sons

GET EBOOK

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspec
CSR Communication in the Media
Language: en
Pages: 246
Authors: Franzisca Weder
Categories: Business & Economics
Type: BOOK - Published: 2023-03-22 - Publisher: Springer Nature

GET EBOOK

Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communicatio
Routledge Handbook of Sport and Corporate Social Responsibility
Language: en
Pages: 502
Authors: Juan Luis Paramio Salcines
Categories: Business & Economics
Type: BOOK - Published: 2013-07-18 - Publisher: Routledge

GET EBOOK

As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it h
Communicating Corporate Social Responsibility in the Digital Era
Language: en
Pages: 474
Authors: Adam Lindgreen
Categories: Business & Economics
Type: BOOK - Published: 2017-12-12 - Publisher: Routledge

GET EBOOK

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms abou