Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in

Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an