Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationshi