Currently being used by sales professionals in more than 36 countries, this book is the text for many advanced sales courses. Based on Neurolinguistic Programmi

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume

Digital technology is ever-changing, which means that those working or planning to work in IT or apply IT systems must strategize how and what applications and

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PROFESSIONAL SELLING provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling pra