Great Brand Blunders

Great Brand Blunders
Author :
Publisher : Crimson
Total Pages : 188
Release :
ISBN-10 : 9781780592305
ISBN-13 : 1780592302
Rating : 4/5 (302 Downloads)

Book Synopsis Great Brand Blunders by : Rob Gray

Download or read book Great Brand Blunders written by Rob Gray and published by Crimson. This book was released on 2014-02-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.


Great Brand Blunders Related Books

Great Brand Blunders
Language: en
Pages: 188
Authors: Rob Gray
Categories: Business & Economics
Type: BOOK - Published: 2014-02-25 - Publisher: Crimson

GET EBOOK

What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? H
Brand Failures
Language: en
Pages: 276
Authors: Matt Haig
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

GET EBOOK

It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that
Big Brands Big Trouble
Language: en
Pages: 0
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2001-12-18 - Publisher: Wiley

GET EBOOK

One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It
Brilliant Blunders
Language: en
Pages: 352
Authors: Mario Livio
Categories: Biography & Autobiography
Type: BOOK - Published: 2014-05-27 - Publisher: Simon and Schuster

GET EBOOK

"Drawing on the lives of five great scientists -- Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle and Albert Einstein -- scientist/auth
Retailing Triumphs and Blunders
Language: en
Pages: 278
Authors: Alan J. Greco
Categories: Business & Economics
Type: BOOK - Published: 1995-11-20 - Publisher: Bloomsbury Publishing USA

GET EBOOK

In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipate