The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to incre

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discou

Market research guide to the food industry a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends,

This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant