Google Analytics 2.0

Google Analytics 2.0
Author :
Publisher : John Wiley & Sons
Total Pages : 338
Release :
ISBN-10 : 9780470175019
ISBN-13 : 047017501X
Rating : 4/5 (01X Downloads)

Book Synopsis Google Analytics 2.0 by : Jerri L. Ledford

Download or read book Google Analytics 2.0 written by Jerri L. Ledford and published by John Wiley & Sons. This book was released on 2007-08-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.


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This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.