This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t success

A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and make

Micro, small and medium-sized enterprises (MSMEs) continue to serve as a major source of employment and income generation in the agriculture and tourism sectors

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edit

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are