Going Negative
Author | : Shanto Iyengar |
Publisher | : Free Press |
Total Pages | : 256 |
Release | : 1997-08-01 |
ISBN-10 | : 0684837110 |
ISBN-13 | : 9780684837116 |
Rating | : 4/5 (116 Downloads) |
Book Synopsis Going Negative by : Shanto Iyengar
Download or read book Going Negative written by Shanto Iyengar and published by Free Press. This book was released on 1997-08-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and discrimination