Globalization is in retreat, but history tells us that this is but a temporary reversal. Globalization will return, but in what form? More cycles of boom and bu

Veseth separates rhetoric from reality by taking close-ups of classic globalization images and comparing them with unexpected alternative visions.

Globalization is in retreat, but history tells us that this is but a temporary reversal. Globalization will return, but in what form? More cycles of boom and bu

Veseth separates rhetoric from reality by taking close-ups of classic globalization images and comparing them with unexpected alternative visions.

Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a bor