The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them curr

This book explores the extent to which globalisation and commercialisation relate to current and emerging health policies. It also looks at the implications for

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.These large and globally sophisticated retail

Nestor Garcia Canclini, the best-known and most innovative cultural studies scholar in Latin America, maps the critical effects of urban sprawl, global media, a

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the