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As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, pr
Contemporary Management Approaches to the Global Hospitality and Tourism Industry
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The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. Th
The Wallet Allocation Rule
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This book presents the latest knowledge on the still under-researched field of academic tourism, which over the past decade has gained in importance at local an
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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc