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This book explores the transformation of cultural and national identity of global sports fans in South Korea, which has undergone extensive cultural and economi
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This book is the first comprehensive collection focusing on the hosting of sports mega-events within Asia and their impact on the politics, economics, and cultu
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Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our
Sport and Nationalism
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Introducing Korean Popular Culture
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This new textbook is a timely and interdisciplinary resource for students looking for an introduction to Korean popular culture, exploring the multifaceted mean