Provides an approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more.

The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural values, p

Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past

This volume explores cultural innovation and transformation as revealed through the emergence of new media genres. New media have enabled what impresses most ob

Genre studies and genre approaches to literacy instruction continue to develop in many regions and from a widening variety of approaches. Genre has provided a k