Gamification for Tourism

Gamification for Tourism
Author :
Publisher : Channel View Publications
Total Pages : 304
Release :
ISBN-10 : 1845418255
ISBN-13 : 9781845418250
Rating : 4/5 (250 Downloads)

Book Synopsis Gamification for Tourism by : Feifei Xu

Download or read book Gamification for Tourism written by Feifei Xu and published by Channel View Publications. This book was released on 2021 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.


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