Playing to Win

Playing to Win
Author :
Publisher : Indiana University Press
Total Pages : 260
Release :
ISBN-10 : 9780253015051
ISBN-13 : 0253015057
Rating : 4/5 (057 Downloads)

Book Synopsis Playing to Win by : Robert Alan Brookey

Download or read book Playing to Win written by Robert Alan Brookey and published by Indiana University Press. This book was released on 2015-01-12 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.


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