Whether rediscovering the best team moments, or initiating into the histories and traditions of Badger fandom, this book about the University of Wisconsin–Mad

It’s America’s most popular sport, played by thousands, watched by millions, and generating billions in revenues every year. It’s also America’s most co

This treasure trove contains never-before-published vintage photographs, artwork and memorabilia drawn from Wisconsin's extensive campus archives.

The University of Wisconsin football program has enjoyed its share of memorable moments, great players and legendary coaches during its nearly 120-year history.

On December 11, 1941, All-American football player Dave Schreiner wrote to his parents, "I'm not going to sit here snug as a bug, playing football, when others