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Foundations of Corporate Heritage
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Pages: 350
Authors: John M. T. Balmer
Categories: Business & Economics
Type: BOOK - Published: 2017-03-16 - Publisher: Routledge

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Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a natio
Foundations of Corporate Heritage
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Categories: Business & Economics
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Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a natio
Leading the Way
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The remarkable history of The Heritage Foundation, its influential founder, and the conservative movement in America. Leading the Way tells the story of how Ed
The Plot to Change America
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The Plot to Change America exposes the myths that help identity politics perpetuate itself. This book reveals what has really happened, explains why it is urgen
Corporate Heritage Marketing
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Authors: Angelo Riviezzo
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Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated re