`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni

Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and p