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This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to
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Packaging plays an essential role in protecting and extending the shelf life of a wide range of foods, beverages and other fast-moving consumer goods. There hav
The Circular Economy Handbook
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Can we align global production and consumption systems with sustainability? Can business growth actually lead to a healthier planet? Can companies innovate thro
Store Wars
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The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the
Entrepreneur’s Start-Up Handbook: Manufacturing of Profitable Household (FMCG) Products with Process & Formulations (2nd Revised Edition)
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" ‘Startup India, Stand-up India’ “Can India be a ‘Startup Capital’? Can the youth in the states have the opportunities in the form of start-ups, with