Download or read book Festival and Special Event Management written by Johnny Allen and published by Wiley. This book was released on 2002-04-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. Festival and Special Event Management 2nd edition provides a comprehensive overview of the theory and procedures associated with the management of festivals and special events. The new edition features new developments, professional ?tools? and a discussion of the role of technology.