On social media platforms - such as Facebook and Twitter, message boards, blogs, and commentaries - users interact as if they know each other personally. Malici

With humor and insight born of decades of experience, Al Maag shares what he learned during his Chicago childhood in the 1950s and 60s, a stark contrast to the

This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactive

Social networking sites are part and parcel of the modern lifestyle, but excess of any thing leads to addiction, same applies with the social networking.This wo

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how follo