Exploring the Power of Electronic Word-Of-Mouth in the Services Industry

Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
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ISBN-10 : 1522585761
ISBN-13 : 9781522585763
Rating : 4/5 (763 Downloads)
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Book Synopsis Exploring the Power of Electronic Word-Of-Mouth in the Services Industry by : Hans Ruediger Kaufmann

Download or read book Exploring the Power of Electronic Word-Of-Mouth in the Services Industry written by Hans Ruediger Kaufmann and published by . This book was released on 2019-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--


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