Exhibitions, Trade Fairs and Industrial Events

Exhibitions, Trade Fairs and Industrial Events
Author :
Publisher : Routledge
Total Pages : 253
Release :
ISBN-10 : 9781315415277
ISBN-13 : 1315415275
Rating : 4/5 (275 Downloads)

Book Synopsis Exhibitions, Trade Fairs and Industrial Events by : Warwick Frost

Download or read book Exhibitions, Trade Fairs and Industrial Events written by Warwick Frost and published by Routledge. This book was released on 2017-09-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management


Exhibitions, Trade Fairs and Industrial Events Related Books

Exhibitions, Trade Fairs and Industrial Events
Language: en
Pages: 253
Authors: Warwick Frost
Categories: Business & Economics
Type: BOOK - Published: 2017-09-22 - Publisher: Routledge

GET EBOOK

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or c
Trade Shows in the Globalizing Knowledge Economy
Language: en
Pages: 343
Authors: Harald Bathelt
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Oxford University Press, USA

GET EBOOK

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economi
The Trade Show Chronicles
Language: en
Pages: 134
Authors: Julien Rio
Categories: Reference
Type: BOOK - Published: 2017-02-28 - Publisher: Julien Rio

GET EBOOK

The only novel to put you in the shoes of an exhibitor, teaching you about trade shows and providing practical solutions to boost your ROI. Studies show that st
Meetings, Expositions, Events and Conventions
Language: en
Pages: 320
Authors: Ph.D., George G Fenich
Categories:
Type: BOOK - Published: 2015-09-14 - Publisher:

GET EBOOK

The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view o
Introduction to Opto-mechanical Design
Language: en
Pages: 345
Authors: Daniel Vukobratovich
Categories:
Type: BOOK - Published: 1999 - Publisher:

GET EBOOK