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Event Portfolio Management
Language: en
Pages: 209
Authors: Vladimir Antchak
Categories: Business & Economics
Type: BOOK - Published: 2019-09-01 - Publisher: Goodfellow Publishers Ltd

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A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it
Event Portfolio Planning and Management
Language: en
Pages: 232
Authors: Vassilios Ziakas
Categories: Business & Economics
Type: BOOK - Published: 2013-10-23 - Publisher: Routledge

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Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of differe
Event Marketing in the Context of Higher Education Marketing and Digital Environments
Language: en
Pages: 166
Authors: Florian Neus
Categories: Business & Economics
Type: BOOK - Published: 2020-02-25 - Publisher: Springer Nature

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Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to even
Events Management
Language: en
Pages: 756
Authors: Glenn Bowdin
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge

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Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book
Events Feasibility and Development
Language: en
Pages: 358
Authors: William O'Toole
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Routledge

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Operational integrity and its feasibility --