What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also que

A no-holds-barred examination of 'ethical' consumerism.

Focusing on ethical consumers, their behaviour, discourses and narratives as well as the social and political contexts in which they operate, this text provides

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Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal eth