An up-to-date and internationally focused textbook that looks at the tourism industry in the twenty-first century. Essential reading for students of Tourism.

Essentials of Tourism offers a concise and student-friendly introduction to the field of tourism. Written in a lively and engaging style, the book boasts an ext

How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? – and just how has the rise of social media impacte

Will robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic?

Offering how-to tools and step-by-step guidance, this practical Handbook combines academic insight with extensive professional experience to outline best practi