Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through ac

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Busi

Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods ter

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Bus

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business student