How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organiza

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their custo