Graphic designer Rick Valicenti is known for his inventive collages of text & image.

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emot

The bestselling Emotion Thesaurus, often hailed as “the gold standard for writers” and credited with transforming how writers craft emotion, has now been ex

The theories or programs of research described in the chapters of this book move beyond the traditional evaluation model of prejudice, drawing on a broad range

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including adverti