The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that

This textbook is a concise introduction to the essential concepts and tools used in the "Lean" method of improving business processes; it constitutes a sufficie

This book provides an overview of the organizational mechanisms of TMT impact. When having finished this book, readers will know how a TMT exerts influence and