Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election c

Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern politi

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the Presi