In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of th

The #1 book--now updated through 2018

This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of

How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banne

Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized